These days, as unmarried
lifestyle gets popular, the market for the singles
is also becoming larger and larger. So we suggest
to catch these opportunities through touching their
hidden needs about emotional relaxation, care and
so on. And we intend to make them proud of their Identity
as a unique social class. We conducted user study
to understand their daily life context and suggested
a concept of systematic products to support their
comfortable and self-confident single life.
Methods and Tools: Scenario-based design, Modelling (3D MAX) |